Picard, the leader in frozen product retail, initiated the development of a new concept in its food shops in 2018.
To adapt its outlets to consumer expectations, several Picard shops, launched by a test in Issy-les-Moulineaux, were fitted out with new services like self-checkouts and a snack bar, with a redesign of the shelving colours and environments.
Maison Rouveure Marquez worked on two shops in particular, Picard Baraban in Lyon and Picard Meximieux a little further to the north, where it installed suspended ceilings
